Douglas Spencer is the founder and president at Spencer Brenneman, LLC. He has more than 30 years of branding and marketing experience, working with professionals from around the world in verticals such as financial and professional services, tech, higher education, healthcare, and not-for-profits. Before starting Spencer Brenneman, he was Vice President, Global Head of Brand Management for Thomson Reuters. In that role, he guided the migration of the multiple Thomson and Reuters businesses to form the then-new Thomson Reuters brand.
In 2020, after experiencing nearly a lifetime of both challenge and privilege, Douglas shifted the company’s focus exclusively to supporting the work of mission-driven organizations. By applying his experience and the talents of his virtual team, he knew he could help those who were helping us all.
A lifelong volunteer, including two years as chairman of a $100 million community health center and research institute, Douglas is intimately aware of the challenges facing mission-driven organizations. That first-hand experience helps Spencer Brenneman adapt the latest private-sector strategies to help not-for-profits, social enterprises, and B Corps sharpen their focus and create messaging that secures all the support they need to flourish in any environment.
In 2021, Douglas launched the podcast, Messaging on a Mission. In it, he talks to leaders of nonprofits, social enterprises, associations about their journeys and the messages they’re using to thrive. He is also the author of Do They Care? The one question all brands should ask themselves, continually, a book that shows leaders how they can create meaningful connections with everyone important to their organization's success. Douglas is also a frequent speaker on how strong brands improve performance through strategic alignment, employee engagement, verbal and visual identities, and more.
Douglas graduated from Marietta College with a bachelor of arts in journalism. He now serves on its Alumni Association Board of Directors.