Program Overview
Our Digital Optimization Program is a technical assistance program for beauty and personal care services business owners operating solo or with a few employees who have had a storefront for at least a year and need marketing pivot strategies and increased digital capabilities to grow their client base. The program is structured to provide all program participants with the technical assistance to develop a marketing development plan and work alongside an approved and dedicated consultant to perform the work in the development plan to grow their client base.
How Our Program Works
The program is structured to provide all program participants with the technical assistance to develop a marketing development plan and work alongside an approved and dedicated consultant to perform the work in their marketing development plan over a 3-month period.
The Primary Objectives of our Digital Optimization Program are to ensure participants:
- Have solid marketing development plan
- Have the key digital tools in place to engage customers digitally
- Have the means to increase their customer base & revenue
- Are better positioned for access to capital to grow their business
What To Expect
Each program participant will work with an assigned consultant over the course of the program to construct their marketing development plan and a specialized consultant thereafter to deliver the services in the development plan and monitor progress.
This program is a self-paced program. There is a program fee of $500.00 for all non TLE Beauty members.
Eligibility Requirements:
The eligibility requirements for our Digital Optimization Program are as follows:
- Applicants must be a licensed beauty or personal care business and show proof of current licensure; an active lease that’s been in effect for at least a year; their company financials and any other requested documentation
- Applicants must have the desire to seek support, services, and coaching and mentoring from our business incubator community (staff and partners) to achieve their venture’s goals.
- Applicants must be able to attend all one-on-one sessions with their consultant/s; and must be open to receiving and accepting feedback.
- Applicants must demonstrate an overall readiness to fully work alongside their assigned consultant to implement their marketing development plans.
For questions, contact our Programs team at programs@tlecfue.org.