You will learn how to pinpoint who your perfect customer is and how to find them on social media. Learn how to grow your followers, tell your brand story, position yourself as an expert in your space, and capture leads through proven strategies. You will be introduced to some amazing secrets with social media that most entrepreneurs do not even know about to generate followers, leads, & customers. Farhana Cannon will tie in real-world applications into this workshop to make it simple for everyone to understand how to utilize these ideas to fast-track your business. Workshop Host Bio: Farhana Cannon, founder of iMedia Exposure supports brands in attracting and converting their perfect client online. She has 18 years of in-depth marketing experience working with numerous speakers, coaches, lifestyle, and luxury brands. She brings a unique and profitable outcome to all of her campaigns. She specializes in creating innovative marketing strategies, plans, and curated brand content. She loves working and partnering with people + brands that are passionate about what they do. Some of the brands, she worked with include the Board of Tourism of Barbados, National Petroleum, KIND Healthy Snacks, Venn Negotiation, as well as many other startups and established brands. She has been speaking on stages and training entrepreneurs on how to effectively utilize digital marketing as a sales and marketing tool, since 2012. She has spoken in over 100 events in 6 countries— and counting. She has spoken at several events such as the Small Business Expo, Digital Summit, International Esthetics, Cosmetics & Spa Conferences, Inspiration2020, Rainmaker, Platinum Speaker Camp, Brand Elevation Boutique, & WIN University. Farhana loves to travel and help businesses grow.