3 Ways to Engage the Emotional Brain in B2B Market Research Insight Communications

As market researchers, the main aim of our game is to capture the attention of our audience and drive action. Without the buy-in of stakeholders, research is unlikely to gather any traction in the business, limiting its ability to drive action. There is difficulty in engaging stakeholders in research due to a multitude of factors, such as time constraints in the workplace and difficulty in keeping up to date with simultaneous projects. However, there are steps which can be taken to facilitate the engagement in research and hence make market research insight communications simple, concise and easily digestible by research stakeholders.