Market Research Guide for Business Owners

Market research is an important part of a business plan and should serve to guide your business as it grows. It is important when testing the viability of new business ideas, as well as when developing new products, services and features.Market research requires a combination of primary and secondary research, with both quantitative data points and qualitative insights. Follow the steps included in this article, and use some of the free and low-cost tools mentioned, to conduct market research for your small business. This article is for business owners who want to test the viability of new business ideas, products, services and features using market research.