Market research is a process of gathering, analyzing, and interpreting information about a given market. It takes into account geographic, demographic, and psychographic data about past, current, and potential customers, as well as competitive analysis to evaluate the viability of a product offer.
In other words, it’s the process of understanding who your business is targeting so you can better position your marketing strategy.

In this guide, you’ll learn:

  • The role of market research in a marketing strategy
  • When to conduct market research
  • Types of market research
  • Market research methods and their benefits
  • How to conduct market research (example included)
  • Market research tools and resources

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