By: Skyler Johnson
While we all use social media for our day to day lives, it’s hard to know what to use for building your business. After all, if you’re good with just a few platforms, your company will thrive. But finding the right ones can be tricky. Let’s go through a few of the best social media platforms for business.
Chances are if you’re trying to sell products aimed directly at children or teenagers, Facebook might not be the best thing for you. But despite its reputation as the social media platform for the older generation, most of Facebook’s user base is between the age ranges of 18 and 34 (56% of users), with the largest demographic being men between the ages of 25 and 34 (19% of users). Facebook is the largest platform with 2.45 billion users, with most users checking it more than once per day (51%.) The platform has a marketplace which can be great for smaller businesses to sell items, and it has groups which can be good for selling products. So if you’re selling marble statues, you’re likely to find a group dedicated to people who love them.
Instagram is in many ways Facebook’s younger cousin, and is best for targeting younger audiences. Instagram is used for visual content. It’s great for selling products/services you want to look at. Restaurants, for example, can benefit greatly from Instagram as they can post pictures and videos of their food/drinks/staff/dining area on Instagram. Most of their audience is female (as opposed to Facebook’s male audience.) Instagram also has a lot of Facebook’s features, including direct messaging and advertising.
Now that we’ve covered the big giants, let’s move on to Linkedin, the professional social media platform. Linkedin is much smaller than Facebook or Instagram, but is one of the best platforms for B2B (business to business) marketing. So, if you sell industrial sized tins and your primary customers are restaurants, try Linkedin.
While Twitter brings up a lot of mixed emotions for a lot of people, there are many benefits to using the platform for your business. Twitter has hashtags that allow you to take part in conversations within your industry. The platform also has content promotion which allows for content to fit directly into consumers’ feed. This is similar to advertising except that the promoted Tweet will blend in seamlessly with other Tweets.
Youtube
Posting video content with Youtube is one of the best ways to create a conversation around your product by allowing you to post an unlimited amount of videos. It doesn’t hurt that Youtube also has 2 billion users. Posting videos on Youtube can increase your search engine optimization, or SEO. So, say you’re a bakery, and you post a video about your chocolate cupcakes on Youtube and various other platforms. Someone searches up the term “chocolate cupcakes.” Your Youtube video will be more likely to appear on the first page then the videos on your other social media.
Conclusion
There are many different factors when deciding which social media platforms are best to use for your business. All of the above social media platforms are great depending on what kind of business you have, but there are others to check out depending on what your business focuses on. For example, if you sell cookbooks, you might want to consider using Pinterest. While utilizing social media may be hard, it’s essential in this day and age to help your business thrive.
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