What is Idea Generation? – Definition, Techniques and Success Factors

Ideas are the key to innovation. Without them, there isn’t much to execute and because execution is the key to learning, new ideas are necessary for making any kind of improvement. It’s obvious that ideas alone won’t make innovation happen, as you need to be able to build a systematic process for managing those ideas. The point of ideation isn’t just about generating tons of them but about paying attention to the quality of those as well. We agree that it can sometimes be difficult to come up with more of those high-quality ideas. It’s not unusual to get stuck in our old habits and routines when we’re supposed to be creating something new. To break out of that rut, we’ve decided to look into idea generation as a whole as well as to introduce some of our favorite tips, tools and techniques that can be used to generate new ideas more systematically.